The Challenge

Astrol faced strong competition from larger fuel brands. They needed to build trust, stand out in the market, and attract new customers.

Jeota’s Solution

Working in partnership with Minty Lime, Jeota Media produced cinematic social media content, customer stories, and service station highlights. We showcased over 15 stations and shared real customer experiences that positioned Astrol as a reliable and trustworthy brand.

The Results

During a period of high fuel prices, Astrol was seen as a brand that stood with its customers. The campaign led to a 29% increase in new customers, and 69% of new customers said they first discovered Astrol through the videos they saw online.